Many are talking about the “new normal” related to the changes in daily life the pandemic has ushered in. For storefront liners, this means heightened employee and customer safety concerns, flexibility with policies, and companies continued emphasis on technology to reach out to more customers. Store Frontline employees are the people behind the counter, on the phone, or those interacting with customers. They possess considerable control over the customer experience, and enhancing their expertise significantly impacts the company’s success.