You have tried convincing prospects for your products and services. Then, you have the opportunity of securing a meeting. You listened, overcame objections, and explained the benefits to your customers. Now, it’s time for the close—the make-or-break moment in the sales process. Knowing the proper closing technique will help you reach your sales goals. However, not all sales closes are the same. Some fit certain selling situations better than others. Salespeople must be equipped with proven selling and closing techniques that are adaptable to any situation.