The seminar was developed for all those who are responsible for the conceptual and strategic development of products, services and systems in agencies, companies and organizations, who want to “brief” and control external service providers or communicate internally with “stakeholders” or advise them. It is particularly suitable for designers and design managers, project and product managers, web and software developers, speakers and editors, copywriters and concept designers, marketing and content managers, media and information officers, information and interaction managers , social media consultants and managers, usability engineers, scrum masters and product owners