The popularity of crowdfunding, raising funds from many people making small contributions, has continued to increase over the past decade. It is now a multibillion-dollar industry and has helped connect start-ups, established businesses, and not for profits, with those all-important funds to get their unique idea or project off the ground. But there are some key factors to consider before you get started. This webinar takes you through the most important steps, from how to go about researching your idea and finding out how your audience is likely to respond, to the components of a good crowdfunding pitch; what platforms might be best suited, through to your persuasive call to action that will have followers lining up to support your idea or cause. So, if you are you thinking about an innovative new product, considering your next major project or creating a brand-new campaign that benefits the community, then crowdfunding could be the pathway to the success you are aiming for.