In this course, we will identify the essential elements of creating a basic infographic, including using the right font, visuals, and context to visualize information efficiently without compromising aesthetics and accuracy. In contrast, we uncover what makes a genuinely compelling infographic stand out from the others and some tips on adding visual interest to the reader.
Who will benefit
- In-house graphic artists involved in business collaterals
- Graphic designers interested in infographics and information design
- Business people in charge of Business Presentations
- Infographic Junkies
Method of teaching
This course provides live instructor-led demonstrations and discussions, student engagement, and on-the-spot hands-on exercises using Zoom, Google Classroom, and Adobe Illustrator CC or CorelDraw. A design brief will be given to the students to accomplish and present on the last day.
- What makes a Good Visualization?
- The elements of a successful infographic
- Understanding how each part works
- Making the Infographic:
- What to say
- Writing the Brief
- Getting the Essence
- How to Back it up:
- Gathering your Data
- Finding the Insight within the Data
- Finding the Narrative within
- How to Say it: Doing the Layout, Illustrating the visuals, Test its Readability, Making it Beautiful
- Knowing your Audience
- Print vs. Digital: Which Works Best for Your Audience?
- Choosing What Chart Type Is Best
- Understanding Hierarchy
- Vector v. Bitmap
- Finding the right font
- Typographic Rules
- Using the right color
- Using color harmony
- A Guide to Visual Analogies:
- The most common tools in data visualization
- Charts & Diagrams
- Abstract Analogies
- Design Make & Dont’s: Eight Design Mistakes and Easy Fixes:
- The Most Common Mistakes Done by Graphic Designers in Creating Infographics, and How to Fix Them.
- Basic Infographic Exercises
- Evaluating the Exercise Results
- A quick review of the Infographic Design Process
- Putting into Practice:
- Application of statistical data into infographics
- Application of data visualization knowledge
- Focus group testing: Infographics fine-tuning and feedback from participants
- Final infographic presentation and review
Working knowledge in Adobe Illustrator, CorelDraw, or any free graphic design applications.
Students must have the following: Zoom application, Gmail account (for Google Classroom), Adobe Illustrator CC, or CorelDraw (lower versions are acceptable but may be restricted), and a stable internet connection.