In this course, we will identify the essential elements of creating a basic infographic, including using the right font, visuals, and context to visualize information efficiently without compromising aesthetics and accuracy. In contrast, we uncover what makes a genuinely compelling infographic stand out from the others and some tips on adding visual interest to the reader.

Who will benefit

• In-house graphic artists involved in business collaterals
• Graphic designers interested in infographics and information design
• Business people in charge of Business Presentations
• Infographic Junkies

Method of teaching

This course provides live instructor-led demonstrations and discussions, student engagement, and on-the-spot hands-on exercises using Zoom, Google Classroom, and Adobe Illustrator CC or CorelDraw. A design brief will be given to the students to accomplish and present on the last day.

Course Outline

• What makes a Good Visualization?
  • The elements of a successful infographic
  • Understanding how each part works
• Making the Infographic:
  • What to say
  • Writing the Brief
  • Getting the Essence
• How to Back it up:
  • Gathering your Data
  • Finding the Insight within the Data
  • Finding the Narrative within
• How to Say it: Doing the Layout, Illustrating the visuals, Test its Readability, Making it Beautiful
  • Knowing your Audience
  • Print vs. Digital: Which Works Best for Your Audience?
  • Choosing What Chart Type Is Best
  • Understanding Hierarchy
  • Vector v. Bitmap
  • Finding the right font
  • Typographic Rules
  • Using the right color
  • Using color harmony
• A Guide to Visual Analogies:
  • The most common tools in data visualization
  • Charts & Diagrams
  • Abstract Analogies
  • Analogies
  • Allegories
• Design Make & Dont’s: Eight Design Mistakes and Easy Fixes:
• The Most Common Mistakes Done by Graphic Designers in Creating Infographics, and How to Fix Them.
• Basic Infographic Exercises
• Evaluating the Exercise Results
• A quick review of the Infographic Design Process
• Putting into Practice:
  1. Application of statistical data into infographics
  2. Application of data visualization knowledge
  3. Focus group testing: Infographics fine-tuning and feedback from participants
  4. Final infographic presentation and review

Prerequisite:

Working knowledge in Adobe Illustrator, CorelDraw, or any free graphic design applications.

Requirements:

Students must have the following: Zoom application, Gmail account (for Google Classroom), Adobe Illustrator CC, or CorelDraw (lower versions are acceptable but may be restricted), and a stable internet connection.