The Ecommerce Certificate is a 12-week professional certificate program comprised of three courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies. Because this industry evolves so quickly, our faculty, who are local seasoned professionals, will prepare you with an understanding of both current industry needs and future trends.
Learn about all phases of online retail from the introduction user funnel, to targeting verticals, best practices, and trend and market analytics, which all lead to a holistic understanding of how the industry works.
Upon completion of the certificate, students will have a tactical understanding of the entire user lifecycle, behaviors, and approaches to convert prospective buyers to clients.
69% of U.S. consumers shop more with brands that offer consistent experiences in-store and online.* Get ahead in this highly competitive field. The certificate in Ecommerce will give you an expert understanding of AI to map customers’ journeys, leading to personalization, conversion, and consumer loyalty. Yearly trends indicate continued growth in Ecommerce and will be defined by new technologies that will redefine how consumers interact with brands*.