SMART PEOPLE SELL (NOT SHOP) ON THURSDAY NIGHTS! THEY LEARN TO SELL! – Learn eCommerce basics from experts in this fun Thursday night training at a convenient via Webinar or Sydney CBD location. – Suitable for existing online store owners, or those looking to build their first online store. – Learn directly from Michael Verghios, a worldwide Digital Marketing thought leader, who has run the largest global eCommerce websites e.g Dell.com North America. – Small workshop environment to ensure high tutor attention, and tailor the day to your needs. COURSE CURRICULUM INCLUDES: – Launching a store: choosing web platforms, domain names, hosting. – Paid Search: Google Search Ads & Google Shopping. – Web Analytics: Google Analytics. – Site Structure & Shopping Carts. – Social Media Community Building & Content Marketing: Facebook Ads, Hootsuite, Social Calendars, Canva. – Email marketing: Mailchimp campaigns & automation. – Running a store: negotiating with wholesalers, shipping, drop shipping, Amazon FBA. – Shopping Engines, Affiliate Networks & Couponing sites: eBay, Amazon, Ozbargain, Commission Factory.